Our Premier Optics, is managed by Jim Eltzroth, a Certified Optician, who has had extensive training in both the technical aspects of the laboratory and in frame styling and lens selection. This enables him to help make the frame and lens selection process comprise of  both function and fashion to reach the ultimate goal - to see well and look good.  Our certified optician, Jim Eltzroth, will be happy to counsel you in your decisions.   

Our frames are generally titanium, stainless steel, aluminum, or combinations, which are lightweight while retaining shape and fit, and never reacting to the skin to discolor or cause discomfort.

Lens options include the lightest and thinnest lenses available, the most advanced progressive multifocal brands, superior anti-reflective coatings, and other features to make your investment better.

We have over 600 frames.  Some of the stylish designer lines we carry include:   

BCBG, Calvin Klein, Christian Dior, CK, Costa del Mar, DKNY, Ellen Tracy, Fendi, Flexon, Gant, Gucci, Lulu Guiness, Maui Jim, Nautica, Nike, Police, Polo, Ralph Lauren, Ray Ban, Revo, Rudy Project, Silhouette, Ted Baker, Therry Mugler, Tommy Hilfiger, and Valentino.

Fashionable Sunglasses

We carry Crizal Anti-Reflective Coating, Rudy Project sunglasses, Costa Del Mar sunglasses, Maui Jim sunglasses, and Silhouette, plus many other brands that are fashionable and functional.

This is not a comprehensive list, many frames may be specially ordered.

Matching Eyeglass Frames to Face Shapes

You should consider three main points when choosing an eyeglass frame for your face shape, according to Vision Council of America (VCA):

• The frame shape should contrast with the face shape.
• The frame size should be in scale with the face size.
• Eyewear should repeat your personal best feature (such as a blue frame to match blue eyes).

Also, while most faces are a combination of shapes and angles, there are seven basic face shapes: round, oval, oblong, base-down triangle, base-up triangle, diamond and square. Here is a further description of these face shapes and which types of frames work for each. The optician at Premier Optic can help you use these guidelines to choose your new eyeglasses.

Click here to learn more information on various eyeglass lenses »

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